Farzal-Dojki.e-commerce.spring2009.iba.khi.pk

UPDATE: Sample Hourly 2 is also posted containing a good sample of what to expect.

Hourly 2 will cover lecture 10 (Auctions) through part of Lecture 19 on internet marketing, and 2 guest lectures in between.

I have posted 2 documents under lectures

1)topics from first hourly which need to reviewed for hourly 2. download the PDF file and see the rows highlighted in red

2)topics from second part of the semester, including pages numbers for reference and HBR readings

There are fewer topics in second hourly: Auction, Travel, RFID, Online Grocery are the 4 big ones, and then 2 smaller ones on internet marketing and paperless system.

written by admin \\ tags: Auction, Health, internet marketing, RFID, travel, webvan

Lecture 19 (last lecture for hourly 2) will be on the basics of internet marketing and search engine optimization (SEO).

The lecture has been posted and references will be posted by EOD.

It will be a very quick lecture as there is a lot to cover, so kindly read ahead.

written by admin \\ tags: internet marketing, Search Engines, SEO

The seminar is tomorrow (Thursday, March 5th) at 3pm. The venue is auditorium at City Campus. My E-Commerce class (MIS 456) is mandatory. Also, the 80 students from Media Studies (40 main campus, 40 city campus) will also be attending. Invites have been extended via flyers, emails and Facebook event. Capacity is 200 people and we expect a full house.

Badar Khushnood is one of the best resources and speakers in Pakistan on the subject. He has spoken at many conferences where people pay thousands of Rupees to listen to him. He has also spoken to universities across Pakistan and has been well received. You can search for him and his seminars on Facebook, etc.

Here is the brief intro to the session:

- Internet Marketing: This talk involves building up the case as to how important Internet is in our lives today, how fast this change is accelerating, where does Pakistan stand in all this, how marketing is evolving, identifying the digital lifestyle, the search for consumer connections, the degree of stickiness, Internet marketing with a shoe string budget, few local case studies, digital accountability and lastly, other digital opportunities.

- Blogging: The idea behind this talk is to encourage users to explore unconventional/new business models, the simplest being - create online content i.e. blog, why blogging is important, the state of blogosphere, the key success factor, importance of social media in Pakistan, how to start blogging in 3 easy steps, how to drive traffic to your blog, how to monetize your content i.e. earn online, the paradox of love and lastly, few local case studies.

Badar’s guest post last semester can be found at: http://www.pkeducation.com/iba/spring-2008/e-commerce/tag/google/

I want to thank the administration, Dr. Sayeed Ghani, The Infosys society, students (Aamir Anwar Ali, Hassan Hashmi, Samar Irshad) in helping me coordinate this at such short notice.

written by admin \\ tags: Facebook, google, internet, internet marketing, seminar, SEO

By EOD Wednesday, we will have more details.

For now, just wanted to let you that for Internet Marketing, instead of guest lecture, we will make it a bigger event and have a joint IBA-wide seminar.

It will be either in the next 3 days, from 3pm to 4:30 or 5:00pm.

Kindly keep your schedules open.

written by admin \\ tags: google, internet marketing